At RobotShop we know that the Arduino is very popular among roboticists, hobbyist and professionals alike. Its success is mainly due to the openness of its design, and its utter ease of use. Also, the fact that it is an affordable platform that can be programmed using an Open Source easy-to-use IDE gained the support of a large and very active community. This make it very simple to get started with the Arduino thanks to the wide variety of projects and learning material readily available.
In order to know more about its great success among hackers and the public in general, we invite you to read the recent Wired article about the reasons for Arduino’s Success.